Email Marketing Manager-Richmond, VA

Salem Web Network (SWN), is seeking a full-time Email Growth & Engagement Manager to join our team and to work either remotely or hybrid out of our downtown Richmond, VA office. SWN is a division of Salem Media Group, the nation's largest media company with Christian content.

We are looking for a highly-motivated individual with a self-starter attitude who is willing to take initiative and is excited to help lead and direct our growing marketing efforts. Our ideal candidate will have a strong attention to detail, be adaptable, a natural problem-solver, strong leadership skills, and thrive in the ever-changing marketing world. This is a unique position that requires self-motivation, organization, flexibility, and collaboration while maintaining multiple priorities in a fast-paced setting.

The Email Growth & Engagement Manager will work alongside the Executive Director of CRM & Engagement in helping lead the team to grow our email subscriber audience, engage subscribers by driving traffic to our websites, and monetize email and browser push subscribers. Responsibilities will include working to ensure delivery of engaging content via email and browser push, adherence to email marketing best practices; creating and optimizing organic campaigns to grow email subscriber lists; reporting and analysis, and helping with additional marketing related projects.

• Oversee and optimize organic email signups and subscriber growth through on site campaigns including creating and testing designs and promotional offers for sliders and embed site placements. 
• Brainstorm, create (both new in entirety as well as changes to existing) and consistently analyze in house marketing email campaigns to engage new subscribers, re-engage inactive subscribers and provide desired content and resources to all email subscribers 
• Understand and analyze email performance metrics and develop and maintain basic reports
• Oversee and strategize cost per lead third party advertising support via email.
• Keep up to date with and adhere to email marketing best practices and ensure all other marketing team members are following best practices
• Help oversee, train and support additional team members in their responsibilities
• Own and lead additional email and marketing-related tasks and projects as needed

Requirements for this position include:

• Bachelor’s Degree, preferably in Marketing, Digital Marketing, Business, or Communications
• Previous email marketing experience (minimum of 4 years)
• Previous content marketing experience (minimum of 4 years)
• Ability to write and understand basic HTML and CSS coding
• Working knowledge of email marketing engagement strategies, audience segmentation, drag and drop email builders, email service providers, and customer relationship management platforms  (SWN’s ESP and CRM is Zeta Marketing Platform)
• Experience with Google Analytics
• Knowledgeable and skilled in analyzing data including proficiency in Excel/Google Sheets
• Highly organized and detail-oriented
• Innovation, creativity, a strong work ethic and ability to operate productively in both team and individual environments
• Aptitude for strategic thinking, and a data-driven approach to decision making to optimize performance and increase ROI
• Experience with A/B testing and engagement optimization.
• Ability to lead both directly and indirectly, including delegating and overseeing additional team members’ work

Preferences for this position include:

• Advanced understanding of HTML and CSS
• Browser push and SMS marketing experience
• Experience in graphic design concept creation and implementation, adhering to best practices from both a design and marketing aspect
• Expert knowledge of email sending and deliverability best practices

Benefits

• Salem Web Network offers a competitive benefits package and salary will be commensurate with qualifications and experience.