A Christian media company located in Lima, Ohio is looking for a highly motivated, data-driven digital strategist to develop and control the majority of the marketing funnel for our company’s digital presence. You will be in charge of attracting site traffic,
converting that traffic into new leads and nurturing to close those leads into donors. BA/BS or equivalent work experience needed.
Responsibilities:
- Build and manage a content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, online video, community reports, etc.).
- Assist in the creation of content (blog posts, video, event coverage) for all of our owned properties.
- Grow new leads by converting site traffic through calls-to- action, landing pages, and lead generation content.
- Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
- Establish closed-loop analytics with the content marketing team to understand how our inbound marketing activity turns into donors, and continually refine our process for conversion.
- Coordinate communications with external contributors for the purpose of acquiring additional online content.
- Ensure all digital content adheres to industry standard SEO best practices.
- Perform other duties as necessary in service to the ministry.
Requirements:
- BA/BS degree or equivalent work experience.
- Knowledge of SEO best practices.
- Some past experience in marketing preferred.
- Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
- Bonus skills: HTML/CSS, Adobe Creative Suite, Google Analytics, Agile Knowledge, Non-profit experience
Salary Range $40,000 - $45,000 (commensurate with experience).
Mail resume to: General Manager, WTLW TV, 1844 Baty Rd., Lima, Ohio 45807 or email. WTLW TV is an equal opportunity employer.
